Ultra Super Green

Is it possible to live truly green in our culture ?

This is the real question.  It is not about assuaging guilt though buying into borderline marketing schemes, or ever outright scams.  As to whether the company commits to planting a tree for your opening an account with them somewhere or whether the only tree that was planed was the one in your mind, when it comes to ‘green’, the idea behind this is really about sustainable strategies living here on Planet Earth, not Planet Marketing.

I have just recently picked up a client that caused me to really pause and drill down into the keyword space that ‘green’ describes:

Overall attitude that wants to be expressed:

” Integrity-cultural and moral integrity - environmental ethics w/in the process of production
Traditional methods, local sources for materials
Custom, bespoke, craftsmanship, environmentally responsible - sustainable
Sam is supporting - building a resource by teaching people to become weavers, also in Nepal supporting school and medical facilities in community.”

environmental ethic, environmentally responsible, sustainable, community, bespoke, environmental ethics

I was amazed how little original content that there is out there dealing with these words/keywords.

Trackback URI | Comments RSS